Search Engine Optimisation (SEO)
Up to 95% of people use Google to search for local services, including booking a doctors appointment or finding a treatment provider. Search results on Google convert better than any other source of visitor traffic to your website. There are two main reasons for this:
- Trust – Consumers still trust that Google provides the BEST result based on their search.
- Creditability – Consumers believe that the top ranking websites (below the maps) are the BEST at what they do.
60-70% of people click on the top 3 Google search results, therefore it is critical to rank 1, 2 or 3 (ideally 1) in a Google search. If it’s not your clinic or practice in the top 3 results, then it’s your competitors.